Fashion in Many Forms

BOHUROOPI is more than a fashion brand - it’s a celebration of identity, transformation, and self-expression. Inspired by the Sanskrit word ‘बहुरूपी’ meaning “one with many forms,” we design for those who refuse to be boxed into a single style, mood, or label.

Who We Are

Born in Kolkata, India and rooted in its rich cultural diversity, BOHUROOPI blends traditional artistry with bold, contemporary design. Every piece - whether it’s jewelry, clothing, or accessories - is a wearable expression of the many roles we play and the many moods we live.

We believe fashion is personal. It should evolve with you - your thoughts, your stories, your transformations. At BOHUROOPI, we don’t just create fashion. We create forms of you.

What We Stand For

     • Versatility in Design: Our collections are made to be mixed, matched, layered, or worn solo - adapting effortlessly to your everyday.

     • Art-Driven Aesthetics: Every product is a canvas, inspired by Indian crafts, street style, abstract art, and bold individuality.

     • Slow Fashion Ethos: We value quality, thoughtful creation, and mindful production over fast trends.

     • Empowered Expression: Whether you're fluid, fierce, minimal, or maximal - BOHUROOPI empowers you to own every version of yourself.

Our Mission

To build a fashion-forward community that thrives on creativity, confidence, and conscious choices — where every form of expression is valid, and every style tells a story.